Privacy Policy
1. General
This policy regarding privacy and marketing (“Privacy Policy”) describes how LarsLap AB (hereinafter referred to as “LarsLap”, “we”, “us” or “our”) collects, uses, discloses and stores your personal data.
1.1 The Privacy Policy applies when LarsLap provides services and products in connection with purchases, service matters and other contact with LarsLap, such as visits to the website.
1.2 You should feel confident when sharing your personal data with us. This Privacy Policy shows how we ensure that your personal data is processed in accordance with applicable personal data legislation.
2. Data Controller
LarsLap is the data controller for our processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable legislation.
3. When Do We Process Your Personal Data
3.1 In order for you to visit our website, purchase our products or services, or contact us for service or information, we must collect and process personal data about you.
3.2 LarsLap collects and processes personal data about you when you purchase products or order services, contact us for advice, visit our website or participate in events organised by LarsLap, or when you otherwise have contact with LarsLap. The information collected from you is required for you to enter into an agreement with LarsLap and for LarsLap to be able to provide its services and offers.
3.3 We also collect and update your address details via third-party address update services.
4. What Personal Data Do We Process About You?
The personal data LarsLap collects and processes about you as a customer making purchases and using our services are:
- Name
- Address
- Contact details
- Geographic information
- Customer number
- IP address and information about your use of LarsLap’s website
5. Why Do We Process Data About You?
LarsLap processes your personal data for various purposes. We primarily process your personal data in order to:
- Fulfil our obligations to you as a customer, such as processing purchases, invoicing and providing support and advice.
- Enable general customer care and customer service, such as answering questions and correcting inaccurate data.
- Provide information and direct marketing, by post, email and telephone, regarding LarsLap’s goods and services.
- Manage the customer relationship and provide our services.
- Provide you with relevant information and tailored offers in newsletters and on the web.
- Improve our customer offering, for example the development of services, products and features.
- Comply with applicable legislation, such as accounting laws.
- The data may also form the basis for market and customer analyses, market research, statistics and business monitoring.
6. The Legal Bases for Our Processing of Your Personal Data
6.1 We process your personal data in order to fulfil the agreement with you as a customer, such as to process purchases of our services and products and to fulfil our commitments to you as a customer.
6.2 Part of the processing of personal data we carry out is based on what is called a balancing of interests. This applies, for example, to the processing we carry out in order to send you offers on our goods and services. LarsLap does not process sensitive personal data on the basis of a balancing of interests and performs no processing constituting profiling on the basis of a balancing of interests.
6.3 In some cases, LarsLap may have a legal obligation to process your personal data. This applies, for example, to the processing we carry out in order to meet the requirements of the Accounting Act.
7. Summary of Our Personal Data Processing
| Purpose | Legal Basis | Categories of Personal Data | Retention Period |
|---|---|---|---|
| To administer, develop and deliver our products and services and provide support and advice. | Fulfilment of agreement upon purchase (terms of sale) | Name, address, telephone number and email; Geographic information; IP address, device information, log information | One (1) year after you were last active with LarsLap. |
| To ensure compliance with legal requirements, such as the Accounting Act. | Legal obligation | Name, address, telephone number and email; Geographic information; IP address, device information, log information | For as long as we are required to store the data under applicable law. |
| To market LarsLap’s products and services by post, email and telephone. | Balancing of interests | Name, address, telephone number and email; Geographic information; IP address, device information, log information | One (1) year after you were last active with LarsLap. |
8. Profiling
8.1 In some cases we may use profiling if you have given your explicit consent or if it is necessary to fulfil an agreement, for example in the evaluation and improvement of our services.
8.2 You may at any time object to the processing of personal data through profiling by contacting LarsLap. Once LarsLap has received your notification, LarsLap will cease processing your personal data for this purpose.
9. How Long Do We Store Data About You?
9.1 Your personal data is stored only for as long as there is a need to store it in order to fulfil the purposes for which the data was collected in accordance with this Privacy Policy. LarsLap may store the data for longer if necessary to comply with legal requirements or to protect LarsLap’s legal interests, for example in legal proceedings.
9.2 LarsLap stores data about customers for a maximum of 24 months after the customer last made a purchase or otherwise interacted with LarsLap.
10. To Whom Do We Disclose Data?
10.1 LarsLap may disclose your data to third parties, such as LarsLap’s group companies and other partners.
10.2 Third parties to whom LarsLap discloses information may only use it for the purpose of selling and marketing LarsLap’s services and products, or for delivering services related to LarsLap’s agreement with you as a customer.
If you apply for credit when purchasing a product or service, your data may be disclosed to credit reference agencies.
10.3 Personal data may also be disclosed by LarsLap if necessary to comply with applicable legal requirements or requirements from authorities, to safeguard LarsLap’s legal interests, or to detect, prevent or address fraud and other security or technical issues.
10.4 LarsLap may transfer your personal data to countries outside the EU/EEA if any of LarsLap’s customers, suppliers or partners are located there. If personal data is transferred to a country outside the EU/EEA, LarsLap will take measures to ensure that the personal data continues to be protected and that the transfer is carried out in accordance with applicable law.
11. Changes to the Privacy Policy
LarsLap reserves the right to change the Privacy Policy at any time. LarsLap will notify you with reasonable notice of any changes. If you do not accept the changes, you have the right to terminate your agreement with LarsLap before the amended Privacy Policy takes effect, by contacting LarsLap.
12. Protection of Your Personal Data
You should always feel confident when sharing your personal data with us. LarsLap has implemented the security measures necessary to protect your personal data against unauthorised access, modification and deletion. All data is stored in a manner protected by access controls and firewalls.
13. Your Rights
You have the right to request a report on the personal data we hold about you (a register extract), free of charge once a year. You also have the right to request that inaccurate data be corrected, and the option to request deletion of your personal information. You have the right to withdraw your consent to processing and to prohibit use of your personal information for direct marketing.
You have the right to receive a copy of your personal data in a structured format and, in certain cases, to have it transferred to another data controller. This right only covers data that you yourself have provided to LarsLap and that we process on the basis of consent or contractual obligation.
To submit a request, please contact us for more information (contact information below).
You have the right to lodge complaints about the processing of your personal data with the national supervisory authority.
14. Cookies
Under the Electronic Communications Act, which came into force on 25 July 2003, all visitors to a website using cookies must be informed of this, what they are used for and how they can be avoided.
How to disable cookies varies from browser to browser. Check your user manual or the browser’s help function to find out how to do this in the particular browser you are using.
15. Contact Information
Please do not hesitate to contact us if you have any questions about this Privacy Policy or the processing of your personal data, or if you wish to request a register extract.
Data Controller
LarsLap AB 556271-0680
Box 279, 591 23 Motala